If you’ve been out of work for a while, or are just plain tired of the work you’ve been doing for years, you may be thinking of starting a business. If so, get ready to embark on an exciting, rarely dull, often nerve wracking journey.
If you’ve been out of work for a
while, or are just plain tired of the work you’ve been doing for years,
you may be thinking of starting a business. If so, get ready to embark
on an exciting, rarely dull, often nerve wracking journey.
To call it “perilous” may be stretching things since
perilous is defined as “dangerous”. However,” peril” means “exposure to
risk or harm”, and starting a business can certainly be risky and is
definitely challenging.
Since writing challenges down seems to make them easier, let’s look at the obstacles you’re about to face.
1. Time Mis-management
This is one of those issues that create problems for many of us who start new business ventures. Either you spend all of your time working, or you can’t quite keep yourself on a schedule.
This is one of those issues that create problems for many of us who start new business ventures. Either you spend all of your time working, or you can’t quite keep yourself on a schedule.
Many businesses fail within the first year because the
owner couldn’t get a handle on work time vs. “the rest of life” time.
Rule Number One: You can’t spend every waking minute on your business.
You still need to have a life. Otherwise you’ll burn out.
If you’ve got them, you’ve just passed a major hurdle. Being disorganized not only means wasting time as you dig around trying to find something, but it also makes focus difficult. Which leads to Peril Number #3.
3. Focus (or rather “lack of”)
One of my friends decided to close his business and focus on consulting. Seemed like a good idea. He knew his field and had a lot of hands-on experience. He also had a fully equipped home office and no kids or spouses around for distraction.
Unfortunately, the idea was better than the venture.
Why? He couldn’t focus without the structure of an office environment.
Working at home seemed like some sort of part-time job. Instead of being
at his desk every morning at a certain time, he’d find other things to
do. Lunch hours often turned into taking the afternoon off. It was a
“sort of” business --not a serious one.
4. Fear of Failure
Failure and entrepreneurship go hand-in-hand. If you’re not fully aware that your business could fail -- or if you’re terrified of failure – go to work for someone else. Because if you’re not willing to take risks, you shouldn’t be in business for yourself.
Failure and entrepreneurship go hand-in-hand. If you’re not fully aware that your business could fail -- or if you’re terrified of failure – go to work for someone else. Because if you’re not willing to take risks, you shouldn’t be in business for yourself.
Risk means stretching, taking chances, trying new tactics, making mistakes and learning how to work through them.
Do some reading about successful entrepreneurs. You’ll
find that most have had failures along the way -- either companies that
didn’t succeed or ideas that failed. Didn’t stop them from starting
again. Call it gumption.
5. Lack of Marketing
Most new businesses simply don’t have large marketing budgets. However, that’s no excuse for not marketing. Because if you’re not getting your name out there, someone else will…only it will be their name, not yours.
Most new businesses simply don’t have large marketing budgets. However, that’s no excuse for not marketing. Because if you’re not getting your name out there, someone else will…only it will be their name, not yours.
There are a host of inexpensive marketing tools.
Networking is my number one favorite for new businesses (and old). The
cost is minimal. Your investment is in time. Find some.
Join networking groups, chambers of commerce, or
industry organizations. Attend events where you’ll meet new people.
Craft a thirty second “elevator speech” about your company
(benefit-focused). Carry your business cards – always! Talk to people
when you’re out. I’ve picked upbusiness by chatting with people at
social events. You never know who might be a potential customer…or who
might know someone who might be.
Other cost-effective marketing tools include direct mail
(very targeted), direct e-mail, e-newsletters, a web site (takes the
place of a printed brochure) and public relations. It’s not necessary to
have an advertising campaign. It is necessary to do something!
6. Not Staying on Top of Your GameTechnology
has radically changed the way we do business. Information is
disseminated immediately via the Internet. You need to be able to make
decisions quickly. The same technology that makes our lives easier also
requires that we work harder.
So stay current on what’s going on in your particular industry. Find some industry leaders and read their newsletters and books.
7. Forgetting to Have FunPerils
aside, as an entrepreneur, you control your destiny. You’re not at the
mercy of a company downsizing and eliminating your job. And if you lose
an account here or there (it happens), you can go out and get more. You
can be as busy as you choose to be.
So enjoy what you’re doing. Get up in the morning knowing that you’re (hopefully) doing what makes you happy. And have fun
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